• News
  • April 28, 2015

China Mission Secures New Opportunity for Ontario Businessess

Increased Exports for Province's Agri-Food Sector

News Release



China Trade Mission Secures New Opportunity for Ontario Businesses

Increased Exports for Province’s Agri-Food Sector

April 27, 2015 3:30 P.M.

Ministry of Agriculture, Food and Rural Affairs

Ontario's 2015 Agri-Food Trade Mission to China has resulted in increased exports for Ontario products in China and new investment opportunities for Ontario agri-food companies.

Ministers Jeff Leal and Michael Chan recently concluded the province's first ever Minister-led agricultural trade mission, accompanied by 20 Ontario businesses and organizations. Over the course of the mission, the ministers and delegates promoted trade opportunities in Ontario to over 300 Chinese agri-food companies and government officials who participated in seminars, roundtables and individual meetings.

Some of the agreements secured during this mission include:

•Futurevic Global Sourcing and Shijiazhuang Junlebao Dairy Company signed a Letter of Intent to purchase $2 million worth of Ontario maple products over the next two years. This agreement will help build the overseas appetite for Ontario maple syrup and maple products, including maple butter, taffy, candy, sauces and maple sap drinks.
•Ontario's Pillitteri Estates Winery and China-based Hare Wine Company signed a $6 million agreement that will bring more Ontario Icewine to China and help meet the growing demand for this signature Ontario product. The investment from Hare Wine Company will establish a new vineyard and build a new winery in Niagara-on-the-Lake.
•Ontario's Vineland Estates Winery announced a new wine retailing and distribution agreement with its long-term Chinese partner, L'Huillier Wine Company. The agreement will see more than $1 million of the winery's products sold in China in the coming year.

The Ontario Agri-Food Trade Mission to China is part of Ontario's plan to meet the Premier's Agri-Food Growth Challenge, which calls on the sector to double its rate of growth and create 120,000 new jobs by 2020.

Helping Ontario's agri-food businesses compete globally is part of the government's economic plan for Ontario. The four-part plan is building Ontario up by investing in people's talents and skills, building new public infrastructure like roads and transit, creating a dynamic, supportive environment where business thrives and building a secure savings plan so everyone can afford to retire.

Quick Facts
•According to the Conference Board of Canada, every $100 million increase in exports creates approximately 1,000 new jobs.
•China is a priority market for Ontario and is one of the province’s key Asian markets. In 2014, Ontario’s total agri-food sales to China, including exports to Hong Kong, reached $832 million, representing Ontario’s second-largest export market for agri-food products.

Background Information
•2015 Ontario Agri-Food Mission to China: Building Partnerships and Growing Markets

Additional Resources
• Ontario’s Going Global Trade Strategy
• Investing in Ontario’s food and beverage manufacturing sector


Jeff Leal

“This mission represented an important step forward for Ontario’s agriculture and agri-food sector. It allowed new businesses and organizations to build on the momentum Premier Wynne set with her 2014 mission to China. It also set the stage for future growth, both in terms of increased investment in Ontario and increased exports and trade with China.”

Jeff Leal

Minister of Agriculture, Food and Rural Affairs

Michael Chan

“This mission was a success as Ontario’s expertise, products and services were well received in China. I look forward to continuing to work with our partners in China to promote our province’s people and skills and secure more opportunities for Ontario businesses.”

Michael Chan

Minister of Citizenship, Immigration and International Trade


“Ontario farmers produce some of the highest quality pork in the world and there is huge potential for our products in China. Trade missions like this one are very important for taking us forward into developing new markets.”

Amy Cronin

Chair of Ontario Pork, Mission Delegate

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